How Spurs are leveraging Facebook and Instagram to support all areas of their business

2020 has been a strange year for many – and Tottenham Hotspur are no exception. On top of a sudden 3-month hiatus from football, the club saw the return of Gareth Bale, the signing of American superstar, Alex Morgan, and their head coach’s newfound passion for Instagram.

Here we take a look at how the club has managed the highs and lows of 2020, while still succeeding to increase content output, push creative boundaries – and crucially – find effective new methods for monetisation.