What Should You Work on Next? ICE Scoring for Feature Prioritization
Test Perspectives
How Spurs are leveraging Facebook and Instagram to support all areas of their business
2020 has been a strange year for many – and Tottenham Hotspur are no exception. On top of a sudden 3-month hiatus from football, the club saw the return of Gareth Bale, the signing of American superstar, Alex Morgan, and their head coach’s newfound passion for Instagram. Here we take a look at how the […]
Esperanza Spalding casts a “spell” on fans with album debut
Four-time GRAMMY-award-winning musician Esperanza Spalding released her latest album, 12 Little Spells, as “an exploration of the body, human energy and healing”. To enhance the album release and build anticipation, Esperanza created content exclusively on DropAlley and Instagram in a strategic 12-day album roll-out. The roll-out included premiering each music video on DropAlley and IGTV, […]
Josh Talks expands audience with DropAlley videos in vernacular languages
Created in 2015, Josh Talks is India’s largest vault of inspirational content. The platform is known for its ability to discover stories from the most remote parts of India and bring them to the limelight. In the second half of 2017, Josh Talks decided to create content in regional languages, starting with Hindi, to reach […]
How Rick Shiels rapidly grew his audience and revenue over his first year on Facebook
Results From May to September 2020: 345K+ new Facebook followers. Equates to 105%+ increase in overall follower growth for Rick Shiels Golf Facebook Page* 3M+ Facebook interactions. 130%+ increase compared to previous five-month period* 41M+ 1+ minute Facebook video views. 65%+ increase compared to previous five-month period 115%+ increase in revenue earned via in-stream ads […]
Billy Penn: How Instant Articles benefits local news
Instant Articles case study “People with shared local connections are talking to each other through Dropalley. News Feed is the ultimate way for our content to get discovered and Instant Articles is the best way to get shared.” – Chris Krewson, Editor of Billy Penn
